John Molson Undergraduate Case Competition

www.jmucc.ca

February 21st to February 27th, 2010: twenty top business schools from around the world descended upon Montreal for the 2010 John Molson Undergraduate Case Competition. Teams of four students, representing each school, were tasked with finding solutions to real world business problems. The reward? An unmatched learning experience, the prestigious JMUCC Trophy and bragging rights as one of the top business schools in the world.

The competition was organized by a group of five undergraduate students, being Megan Bouchard, Jose Garcia, Matthew Parker-Jones, Andrei Sabau, and Mariann Rossi. Their hardworking and dedicated first year representatives, Guillaume Leverdier and Valentine Vaillant, also took part in the organization. JMUCC was divided into two sections: a round-robin format and a gruelling 24-hour research case. Throughout the round-robin, teams tackled case studies on three Montreal based companies: Creaform, La Senza and Le Chateau. Schools were given 3-hours of preparation time, following which they presented their recommendations to top executives from the actual company.

For the research case, team’s had 24-hours to prepare a detailed plan for VIA Rail Canada. Participants were tasked with the daunting challenge of competing against low-cost air travel, all the while attempting to develop a train culture in Canada. Teams then presented to a panel VIA Rail Executives, including Steve Del Bosco, the company’s Chief Customer Officer.

Throughout the process, team’s were given feedback from over 120 Montreal business executives including Tony Loffreda (Executive Vice-President, RBC), Anna Martini (President, Groupe Dynamite), Russell Hiscock (CEO, CN Investment Division), Angelo Bracaglia (Partner, Deloitte & Touche), amongst many others.

“JMUCC benefits both the participants and businesses”, stated Matthew Parker-Jones, VP Academics. “Students have an amazing opportunity to bridge the gap between the classroom and the real world, while businesses hear creative out-of-the-box ideas from the world’s top young talent.”

Participants were also given the opportunity to relax and enjoy the sights and sounds of Montreal. Teams wined and dined at some of the city’s top culinary hot spots, such as KoKo’s, Buona Notte, Molson Hall, and Altitude 737. At the end of each long day, participants enjoyed the simple luxuries of the Hilton Bonaventure.

When the dust settled at the end of the week, Royal Roads University of Victoria, BC was declared winner of the 2010 JMUCC after having been crowned the finalist from the Dama Construction Division. HEC Montreal, top of the La Senza Division, came in second and Concordia University was third overall after winning the RBC division. Rounding out the finalists were Carleton University, from the Groupe Dynamite division, and Chulalongkorn University of Thailand of the Bombardier division.

With this year’s competition another unqualified success amongst participants, sponsors, judges, coaches, and organizers alike, only one question remained: Where do we sign-up for next year?

Balancing Academics and Activities
published on June 4, 2009 in the Concordia Journal

Montreal, Canada --- Victor Esposito Jr. has been a busy man. Majoring in Marketing with a Minor in Finance, the 22-year-old BComm graduate has spent his years at Concordia balancing academics and extracurricular involvement. He’s represented the school with pride and worked to raise its profile internationally. Click Here for More Information.

Undergraduates Shine at Leadership Conferences and Case Competitions
published on April 6, 2009 in the Warrington Wire

Gainesville, U.S.A. --- The Fall 2008 and Spring 2009 semesters saw scores of Warrington undergraduates attend leadership conferences and compete in case competitions. The following is a list of various conferences and competitions that had Warrington undergraduate participation. Click Here for More Information.

FEP Marca Prescença Em Competição Internacional
published on April 1, 2009 in the University of Porto?s Official Website

Porto, Portugal --- A Faculdade de Economia da Universidade do Porto (FEP) participou na competição John Molson Undergraduate Case Competition (JMUCC), organizada pela Concordia University, Canadá. Presentes neste encontro, que decorreu entre os dias 22 a 28 de Fevereiro, estiveram 20 Universidades oriundas da Holanda, Irlanda, Estados Unidos, Hungria, Canadá, Nova Zelândia, entre outros países. Click Here for More Information.

A Winning Month for Business
published on March 27, 2009 in the www.today.mun.ca

St. John?s, Canada --- This could well be the most successful month in the history of the Faculty of Business Administration. Student teams have collected one bronze, two silver and a whopping five first place finishes in various competitions this semester, with six of these awards coming in March. At various competitions across the country and around the world, Memorial has a developed a reputation for being a tough team to beat. Click Here for More Information.

Concours interuniversitaires: tout le monde y gagne!
published on March 23, 2009 in La Presse Affaires

Montreal, Canada --- Les acteurs gagnent des Oscars ou des Gémeaux, les gens de marketing remportent des prix Stratégies. Les étudiants qui fréquentent l'université, eux, peuvent gagner des concours interuniversitaires s'ils le désirent. Il existe actuellement au Québec et dans le monde un très grand nombre de compétitions interuniversitaires qui sont organisées par divers groupes ou organismes. Click Here for More Information.

JMUCC ? A Success in its First Year
published on March 5, 2009 in the Concordia Journal

Montreal, Canada --- The ?new and improved? John Molson Undergraduate Case Competition (JMUCC) didn?t have to use marketing jargon to sell itself ? the new name and new logo are just the start of what made this competition the biggest and best yet. Click Here for More Information.

Big Weekend: Foster School Brings Home Three Case Competition Victories
published on March 4, 2009 in the Foster School of Business? Official Website

Seattle, U.S.A. --- Student teams representing the University of Washington Michael G. Foster School of Business won three separate case competitions - in Montreal, Cleveland and Washington, DC - on the same day this past weekend, Saturday, February 28. Click Here for More Information.

John Molson Undergraduate Case Competition
published on February 25, 2009 in the Sprott School of Business? Official Website

Ottawa, Canada --- The Sprott School of Business is proud to support sending a team of four students to the 2009 John Molson Undergraduate Case Competition. We?ll hope you will follow along the process and cheer on our team as they prepare to participate for the first time in this prestigious competition. Click Here for More Information.

In the News

Twenty Schools. Four Montreal Companies. One Unforgettable Experience.

John Molson Undergraduate Case Competition