From its beginnings as the Undergraduate National Case Competition in 2009, JMUCC has grown into one of the world’s leading undergraduate case competitions, uniting top universities in Montréal for a week of strategy, innovation, and global collaboration.
Founded in 2009 as the Undergraduate National Case Competition (UNCC), the John Molson Undergraduate Case Competition (JMUCC) has grown from a small local event into one of the world’s leading undergraduate business case competitions. Now welcoming 24 top universities each year, JMUCC has continually refined its format, elevated its branding, and expanded its global reach while remaining committed to developing strategic and innovative business leaders. Today, it stands as a flagship JMSB event known for its academic excellence, professional production, and unforgettable Montréal experience.