History of the Competition

9 years, 36 cases, 864 competitors, 1 story.

While JMUCC strives to create the stars of tomorrow, we would be remiss to forget how the competition came to be the success it is today.

2016

Knowing full well she still had more to contribute, Melissa Palumbo was back as President of the 8th edition of the John Molson Undergraduate Case Competition – where she and her dream team of passionate, spirited and dynamic individuals set out to plan the most ambitious competition yet.
In 2016, JMUCC went completely live, incorporating sponsor commercials and interviews in between the cases that were being live streamed on JMUCC TV. Snapchat was incorporated as the 6th social media platform at the competition to provide a “behind the scenes” look for participants and viewers around the world. 
In 2016, JMUCC strived to be recognized as a public event by allowing sponsors to be situated right at the centre of the action, each day at the competition. Companies such as Groupe Dynamite, Brother and Birks were among the first to test out this new sponsorship feature!
In 2016, the cases were more diverse than ever. The topics ranged from marketing, to growth and expansion and for the first time, human resources. The 24hr case was the most complex case yet, with over 4 interactive components for the teams to complete throughout the course of the day.
In 2016, JMUCC was more than just a competition: it was an experience. Teams came from around the world to compete and represent their schools, but left with so much more. It’s safe to say that in 2016 the John Molson Undergraduate Case Competition meant business. Competitors will remember the excitement, the stress, the exhaustion, but most of all the friendships, forged, and memories that will last a lifetime.

Participating Universities

  • American University in Cairo
  • Carleton University
  • Chinese University of Hong Kong
  • Chulalongkorn University
  • Concordia University
  • Dublin Institute of Technology

  • Elon University
  • HEC Montreal
  • Memorial University of Newfoundland
  • National University of Singapore
  • Queens University
  • Queensland University of Technology

  • University of Edinburgh
  • University College Cork
  • University of Alberta
  • University of Florida
  • University of Muenster
  • University of Navarra

  • University of New South Wales
  • University of Prince Edward Island
  • University of South Carolina
  • University of St. Gallen
  • University of Toronto
  • University of Washington

CASES

RW & Co

Cascades

WoozWorld

Groupe Germain

Finalists

Division 1

Queensland University of Technology

Division 2

Concordia University

Division 3

University of Prince Edward Island

Division 4

University of Navarra

Division 5

National University of Singapore

Division 6

University of Alberta

AWARDS

LightSpeed Hospitality Award

Octavio Haddad Nahas

RBC Male Speaker of the Year

Joel Goh

National University of Singapore

Brother Female Speaker of the Year

Madeleine Semit

  Queensland University of Technology

Dynamite Spirit Award

Elon University

Laurian Brunet Coach of the Year Award

Nellie El Enamy

American University in Cairo

WINNERS

 gold 1st Place

 Queensland University of Technology

silver 2nd Place

National University of Singapore

bronze 3rd Place

University of Alberta

2015

Seven years, twenty-eight cases, and 672 competitors later, President Melissa Palumbo and her team of eight all-stars put a new definition to the word “business”. 
In 2015, JMUCC brought challenges: the competitors found themselves face-to-face with some of the most complex and dynamic cases the competition has seen, from successfully integrating two iconic Montreal brands, Ogilvy and Holt Renfrew, to completing JMUCC’s first ever interactive 24-hour case, which involved bringing a new project funded by Cisco to market. 
In 2015, JMUCC was truly international, bringing together schools from 13 different countries, and live-streaming all 102 presentations for the world to take part in the excitement of the week. 
In 2015, JMUCC meant family: the competition welcomed back the University of Prince Edward Island and Memorial University, as well as some newcomers, namely the University of Melbourne, the University of New South Wales, Universite Libre de Bruxelles, Rotterdam University of Applied Sciences, and the University of Muenster. As well, for the first time ever, the home team, Concordia University, won the title of JMUCC Champions. 
In 2015, JMUCC meant more than just business: it made history.

Participating Universities

  • Bi Norwegian
  • Carleton Unviersity
  • Chinese University of Hong Kong
  • Chulalongkorn University
  • Concordia University
  • Dublin Institute of Technology

  • HEC Montreal
  • McMaster University
  • Memorial University of Newfoundland
  • National University of Singapore
  • Queens University
  • Queensland University of Technology

  • Rotterdam University of Applied Sciences
  • Salisbury University
  • University of Alberta
  • University of Edinburgh
  • University of Florida
  • Université Libre de Bruxelles

  • University of Muenster
  • University of Melbourne
  • University of Navarra
  • University of New South Wales
  • University of Prince Edward Island
  • University of South Carolina

CASES

BeaverTails

BusBud

Holt Renfrew & Ogilvy

Cisco Systems (Spot*)

Finalists

Division 1

University of South Carolina

Division 2

Chulalongkorn University

Division 3

HEC Montreal

Division 4

National University of Singapore

Division 5

Concordia University

Division 6

Queen’s University

AWARDS

LightSpeed Hospitality Award

Teena Tse

RBC Male Speaker of the Year

Amit Amil Kumar

Queen’s University

RBC Female Speaker of the Year

Kristi Sutherland

  University of South Carolina

Dynamite Spirt Award

Rotterdam University of Applied Sciences

Laurian Brunet Coach of the Year Award

Eoghan O’Grady

Dublin Institute of Technology

WINNERS

 gold 1st Place

 Concordia University

silver 2nd Place

University of South Carolina

bronze 3rd Place

HEC Montreal

2014

In the sixth year since its inception, the John Molson Undergraduate Case Competition reached new heights as Bianca Bertoia and her team broke countless records. The competitors were faced with four B2B cases, and the industries presented ranged from healthcare, to transportation for the performing arts, and finally to technology for retail point of sale systems. Global Montreal was on site for the competition, and for the first time in the history of JMUCC, the final 24-hour cases were live-streamed, allowing families and friends around the world to join in the excitement of the finals as they were happening. As we move into 2015, we thank Bianca and her team for their hard work and dedication, and we thank the past Presidents for leaving such an honourable legacy.

Participating Universities

  • Aalto University
  • Bi Norwegian
  • Carleton Unviersity
  • Chinese University of Hong Kong
  • Chulalongkorn University
  • Concordia University

  • Dublin Institute of Technology
  • Georgetown University
  • HEC Montreal
  • McMaster University
  • National University of Singapore
  • Queens University

  • Queensland University of Technology
  • Royal Roads University
  • Salisbury University
  • University College Cork
  • University of Alberta
  • University of Edinburgh

  • University of Florida
  • University of Navarra
  • University of Sao Paulo
  • University of South Carolina
  • University of Toronto
  • Wilfred Laurier University

CASES

m.Ad

Truck N' Roll

LightSpeed Retail

Elekta

Finalists

Division 1

National University of Singapore

Division 2

Chinese University of Hong Kong

Division 3

University of Florida

Division 4

Dublin Institute of Technology

Division 5

University of Edinburgh

Division 6

Queen’s University

AWARDS

LightSpeed Spirit Award

University of Alberta

Male Speaker of the Year

Som Ghosh

Queen’s University

Garage Female Speaker of the Year

Grace Teh

  National University of Singapore

Dollarama Hospitality Award

Izak Nagar

WINNERS

 gold 1st Place

 National University of Singapore

silver 2nd Place

Queen’s University

bronze 3rd Place

University of Florida

2013

2013 marked the fifth anniversary of the John Molson Undergraduate Case Competition, and Guillaume Leverdier’s second year as President. The competition welcomed new universities such as the Queensland University of Technology and Salisbury University (USA), and for the first time in its history, had all international podium finishes. As well, Guillaume and esteemed board member, Anna Martini, were featured on Global Montreal’s morning news, where they discussed what exactly JMUCC means to competitors from around the world. Five years and five competitions later, JMUCC was stronger than ever.

Participating Universities

  • Aalto University
  • Brock University
  • Carleton Unviersity
  • Chulalongkorn University
  • Concordia University
  • Dublin Institute of Technology
  • HEC Montreal
  • Hong Kong University of Science and Technology
  • Maastricht University
  • Naanyang Technical University
  • National University of Singapore
  • Queens University
  • Queensland University of Technology
  • Royal Roads University
  • Salisbury University
  • University College Cork
  • University of Alberta
  • University of Edinburgh
  • University of Florida
  • University of Navarra
  • University of South Carolina
  • University of Southern Indiana
  • University of Vermont
  • Wilfred Laurier University

CASES

Jobbook

Raymond Leasing Corporation

Frank & Oak

Nivea for Men

Finalists

Division 1

University of South Carolina

Division 2

Salisbury University

Division 3

National University of Singapore

Division 4

Aalto University

Division 5

Queensland University of Technology

Division 6

University of Alberta

AWARDS

Spirit Award

Dublin Institute of Technology

Male Speaker of the Year

Kenneth Leong

National University of Singapore

Female Speaker of the Year

Jocelyn Paonita

  University of South Carolina

Hospitality Award (Volunteer)

Nik Raptis

WINNERS

gold 1st Place

University of South Carolina

silver 2nd Place

Queensland University of Technology

bronze 3rd Place

National University of Sinagpore

Behind the Scenes at JMUCC 2013

2012

Twenty-four schools seemed to be the ideal number for JMUCC’s success. Guillaume Leverdier, both first year representative in 2010 and VP Logistics in 2011, took charge as President for the 2012 edition of JMUCC. The team – now composed of nine executives – definitely gave the competitors a week to remember, from cheering on the Habs, to solving diverse cases ranging from design, health, water technology and mining. This year’s JMUCC closed with an international win by the Netherlands’ Maastricht University.

Participating Universities

  • Aalto University
  • American University in Cairo
  • BI Norwegian Business School
  • Brock University
  • Carleton Unviersity
  • Chulalongkorn University

  • Concordia University
  • Dublin Institute of Technology
  • Elon University
  • HEC Montreal
  • Hong Kong University of Science and Technology
  • Maastricht University

  • Purdue University
  • Royal Roads University
  • University College Cork
  • University of Alberta
  • University of Florida
  • University of Hong Kong

  • University of Navarra
  • University of Sao Paulo
  • University of South Carolina
  • University of Vermont
  • Western University
  • Wilfred Laurier University

CASES

Wynand Rutten

YMCA

Xylem

Golder Associates

Finalists

Division 1

Hong Kong University of Science and Technology

Division 2

Carleton University

Division 3

University of Alberta

Division 4

University of Navarra

Division 5

Maastricht University

Division 6

University of Sao Paulo

AWARDS

RBC Best Male Presenter Award:

Benjamin Ryan

Carleton University

RBC Best Female Presenter Award:

Giulia Angelucci

University of Sao Paulo

Birks Volunteer of the Year

Andrew Lorant

Dynamite Spirit Award

Dublin Institute of Technology

Via Rail Best Canadian Team

Carleton University

WINNERS

gold 1st Place

Maastricht University

silver 2nd Place

Hong Kong University of Science and Technology

bronze 3rd Place

Carleton University

Behind the Scenes at JMUCC 2012

2011

In its third year, President Mariann Rossi believed that JMUCC was ready for a small change: an additional four schools were added to the competition. These 24 schools and 96 competitors again competed in four live cases from companies with both Montreal and international recognition. With just six committee members, the team set the stage for future JMUCCs, and as one volunteer said, gave students “the most challenging, exciting, and gratifying week” of their undergraduate career.

Participating Universities

  • Aalto University
  • BI Norwegian Business School
  • Brock University
  • Carleton Unviersity
  • Chulalongkorn University
  • Concordia University
  • Dalhousie University
  • Dublin Institute of Technology
  • Elon University
  • HEC Montreal
  • National University of Singapore
  • Purdue University
  • Rouen Business School
  • Royal Roads University
  • Singapore Management University
  • University of Alberta
  • University of British Columbia
  • University of Florida
  • University of Hong Kong
  • University of Minnesota
  • University of Prince Edward Island
  • University of South Carolina
  • University of Washington
  • Vancouver Island University

CASES

Loblaws Companies Ltd

Beiersdorf

Jacob

Birks

Finalists

Division 1

Singapore Management University

Division 2

University of British Columbia

Division 3

BI Norwegian Business School

Division 4

Carleton University

Division 5

University of Alberta

Division 6

University of Hong Kong

AWARDS

Team Spirit Award

University of Florida

Male Speaker of the Year

Vikram Lakhotia

Singapore Management University

Female Speaker of the Year

Pia Ghosh

University of British Columbia

WINNERS

gold 1st Place

University of Alberta

silver 2nd Place

University of British Columbia

bronze 3rd Place

Singapore Management University

2010

In 2010, the John Molson Undergraduate Case Competition returned for a second time with a new President, Mariann Rossi, and with a unique added element: all four cases presented throughout the week were “live”, offered by real business requiring real solutions. Although some newer universities added to the diversity of the competition, Canada dominated the podium.

Participating Universities

  • Carleton Unviersity
  • Chulalongkorn University
  • Concordia University
  • Cornivus University of Budapest
  • Dublin Institute of Technology
  • HEC Montreal
  • Hong Kong University of Science and Technology
  • Memorial University of Newfoundland
  • Michigan State University
  • Purdue University
  • Queen’s University
  • Royal Roads University
  • Shantou University
  • Singapore Management University
  • University of British Columbia
  • University of Florida
  • University of Minnesota
  • University of Ottawa
  • University of South Carolina
  • Vancouver Island University

CASES

Creaform

La Senza

Le Chateau

Via Rail

Finalists

Division 1

Carleton University

Division 2

HEC Montreal

Division 3

Royal Roads University

Division 4

Chulalongkorn University

Division 5

Concordia University

AWARDS

Spirit Award

Vancouver Island University

Male Speaker of the Year

Rocco Masella

Concordia University

Female Speaker of the Year

Nora Villarreal

HEC Montreal

Hospitality Award (Volunteer)

Johnnie Vu

WINNERS

gold 1st Place

Royal Roads University

silver 2nd Place

HEC Montreal

bronze 3rd Place

Concordia University

Final thoughts from JMUCC 2010

2009

2009 marked the inception of the “John Molson Undergraduate Case Competition”, the first multi-round business case competition. Under the leadership of Victor Esposito, the event brought twenty teams from ten international countries to the city of Montreal to compete in four cases. Unique to this competition was the 24-hour “live case”, a real-life business case offered by the Montreal Port Authority. It was apparent, even in its humble beginnings, that the competition was on the very brink of success.

Participating Universities

  • Auckland University of Technology
  • Carleton University
  • Concordia University
  • Corvinus University of Budapest
  • Dublin Institute of Technology
  • HEC Montreal
  • Maastricht University
  • Memorial University of Newfoundland
  • Naanyang Technical University
  • Royal Roads University
  • Singapore Management University
  • The University of Hong Kong
  • University of Alberta
  • University of Calgary
  • University of Florida
  • University of Ottawa
  • University of Porto
  • University of South Carolina
  • University of Washington
  • Wilfred Laurier University

CASES

Nissan (HBS)

American Airlines (HBS)

Louis Vitton (HBS)

Montreal Port Authority

Finalists

Division 1

Memorial University of Newfoundland

Division 2

Singapore Management University

Division 3

Naanyang Technological University

Division 4

Corvinus University of Budapest

Division 5

University of Washington

AWARDS

Spirit Award

University of Alberta

Best Male Speaker

Roy Lian

Nanyang Technical University

Best Female Speaker

Susan Dugal

University of Washington

Hospitality Award (Volunteer)

Ellie Chammah

WINNERS

gold 1st Place

University of Washington

silver 2nd Place

Memorial University of Newfoundland

bronze 3rd Place

Nanyang Technical University

Undergraduate National Case Competition

Before we called it “JMUCC”, the competition began its life as the Undergraduate National Case Competition – an event that welcomed Canadian schools from sea to shining sea. Beginning in 2003, UNCC was a very different competition from what JMUCC is today. Taking place over the span of one weekend, teams were expected to crack two cases, and the team with the highest score after the two cases was crowned the winner.

Then, in 2009, as Concordia University’s John Molson School of Business moved into its new home, it was time for the competition to grow.